We are storyboard artists in animation. During the course of production millions of sketches are produced. Some are used but most are not. These are the ones that "got away" and scribbly scribbles deemed not worthy for prime time.
"In my experience, the thing that has the most significant impact on a movie’s budget—but never shows up in a budget—is morale. [what’s true for a movie is true for a startup!] If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale."
If more producers and heads of studios understood this and really applied it they'd find their movies not costing as much. Creative people respond to a creative atmosphere. But if the production is like a prison (or high school) then forget about it ...
Again, Brad Bird lays down the cold hard facts that elude all hollywood studios. I'm a mazed at how on point he is in every interview. i remember reading interviews of his back in 1999 and taping them to the bulletin board at the studio. thanks for posting this.
7 comments:
Great interview, thanks for linking it!
You are welcome!
Ha! That pic is perfect with the article. I always thought Syndrome had some Bird influences in his design.
So Matt, can we make a board of his thoughts and put them up at work????
Let's do it!
Great interview.
Brad has it right on so many levels:
"In my experience, the thing that has the most significant impact on a movie’s budget—but never shows up in a budget—is morale. [what’s true for a movie is true for a startup!] If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale."
If more producers and heads of studios understood this and really applied it they'd find their movies not costing as much. Creative people respond to a creative atmosphere. But if the production is like a prison (or high school) then forget about it ...
Again, Brad Bird lays down the cold hard facts that elude all hollywood studios. I'm a mazed at how on point he is in every interview. i remember reading interviews of his back in 1999 and taping them to the bulletin board at the studio.
thanks for posting this.
Thank you so much for the link.
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